Marketing Plan for a New Sim Card

merchandiseing Plan for a New Sim CardThis marketing plan is designed for the launch of a sim wag that is inserted into the phone. The sim card allow for then save all the data onto the card and willing allow taking the card out and placing inside computer/laptop. past it will be fit to make calls, text and download items onto the sim card via the computer. It would be perfect if the phone battery ran out and deprivation to make an urgent call. Mobile phones sacrifice turned from being a luxury item to now being considered an essential to take on. This is one of the main reasons why there is need of such a merchandise that is daubd in such reliant on market. In 2009 1.2billion mobile phones where interchange worldwide and during the last quarter 340million units were sold which was a year over year increase by 8.3%.This plan outlines in the following pages, a renewed vision and strategic concentrate of what it will take to run a successful and profitable communication s ervice. A c areful evaluation of the weekly customer flow and communication schedule served as the foundation for this analysis and the following marketing plan. The product will be sell business to business but to gain more market piece the direct user will be targeted. The product will be sold through various mobile companies like Samsung and dell.Vision-The vision is to attach the market in U.K and after some years and gaining customer loyalty launch it around the globe in addition to position the product as user friendly and cheap.Competitive Advantage-Product is offering a unique service which is very aristocratical to avail and easy to use. Sim phone card welcome the ability to make calls as well as store data as much as 64 GB.This is a unique product no other product have offered this service before.Production-Production process will be outsourced to the with Giesecke Devrient.One of the main producers of sim cards in the world is the company Giesecke Devrient they ha ve 13 worldwide production locationsDulles, USAMexico City, MexicoSao Paolo, BrazilJohannesburg, South AfricaWembley, UKMunich, GermanyBarcelona, SpainMoscow, RussiaIstanbul, TurkeyCairo, EgyptHuangshi, ChinaSingaporeKnoxfield, AustraliaThe company plows and creates any type of Sim card required for your phone. They vex the process with art work design followed by the creation of the Sim card body i.e. size and shape. Once the Sim card is then created they will then piece of ground the product and send it to either ourselves or the company we are sell it To.The Company ensure that we ourselves are in complete control of the decision making, in the production of the sim card. One of the main factors we chose this company to work alongside is that they have locations spread across the globe and more importantly one situated in Wembley England.Current Market Situation-The current situation of market can be predict from these tables that mobile phone usage is increasing day by day and there is a lot of scope in telecom diligence.UK Mobile Operator Statistics and Market ShareFive mobile network operators are indentified in the UK byThe Worldwide Directory of Mobile Network Operators 2008. The UK market consists of 4 geopolitical areas, namely England, Scotland, Wales and Northern Ireland. For mobile phone purposes, various islands also have their own operators, such as the Isle of Man (located in the Irish Sea between North West England and Ireland) and the Channel Islands, notably Jersey and Guernsey.At the end of 2007 the UK had some 73.1 million mobile subscribers, which represented 9 percent of theEuropean mobile subscriber market.IE Market Research Corp.in its get together Kingdom Mobile Operator Forecast reported that the overall subscriber base in UK is still increasing, and the number of total subscribers will change from our intercommunicate 75.9 million in 2008 to 78.0 million in 2010, with wireless penetration expected to reach 126.0% in 2010.The five primary operators are3 UK,Orange,T-Mobile,Telefonica O2and Vodafone. In sum there are a number ofMobile Virtual Network Operators (MVNO), theMVNO Directoryclaims there are some 41 organizations active in the sector. These range from unoriginal MVNOs through to resellers, and include well-known names such asVirgin MobileandTesco.SourceThe Worldwide Directory of Mobile Network Operators 2008 c. 2008Vodafonecurrently (1Q 2008) has the largest UK market conduct with 25.4% of the market.Vodafone watchprovides an intimate snapshot of Vodafone, with SWOT, political analysis, market share, activities, communication opportunities, threats, political factors, company background and structure, management, revenue, market segmentation, market research on its peers, with a focus on Vodafone UK, its market share, and resumes of the Vodafone annual reports all presented in one handy monthly newsletter formatSourceThe Worldwide Directory of Mobile Network Operators 2008 c. 2008Telefonicas O2is a vibrant No. 2 in the market, only losing the the lead position in 3Q 2007. O2 is part of the Telefonica Group, and a new report -The Telefonica Report 2008 Strategy and lookout man 2008-11 provides timely analysis and insight into Telefonica short- to medium-term strategy, incorporating a SWOT-type review. From Telefonica future strategy perspective, the report covers the four-year period from 2008 to 2011.SourceThe Worldwide Directory of Mobile Network Operators 2008 c. 2008T-Mobiletakes third place in this highly free-enterprise(a) market. To learn more about T-Mobile, and its home market,(The German Telecommunications Report 2008)has been researched at source and features latest-available data covering all headline indicators 5-year industry forecasts through end-2012 company rankings and competitive landscapes covering leading multinational handset manufacturers and equipment vendors, domestic fixed-line and mobile operators, and analysis of latest industry news, trends and regulatory developments. This shows that the 3 is the or so growing mobile service company.SWOT analysis-StrengthsIn a market which is increasing in customersTechnology has risen, in 1995 0.4% of the population used the meshwork and technology and from September 2010 a total of 28.8% of the worlds population are technology users.http//www.internetworldstats.com/emarketing.htmVery unique and there is no other item that can do thisGreat for business men/women that travel a lotHeading into a market where new technology is being produced every month apple are fetching out a iphone 3G and google are fetching out the new Nexus Shttp//www.google.co.uk/nexus/http//www.apple.com/uk/iphone/compare-iphones/WeaknessesIn a very competitive marketWill have to wait for new forms of phones a0nd laptops out for it to workOpportunitiesWe are able to widen our product onto other phone companysWe are able to advance our product if it is successful at the beginningThreatsPotentially new technolog y could provide a better service than our productFuture monetary crisis could mean the pricing of the product could move up and down drasticallyPEST Analysis-Politicalnew government put in place could affect the price of the of items such as mobilesEconomicWith the current economic crisis that has occurred it has had a major effect on the price of products. This could make the pricing on the product very difficult.Potential items in the market could make pricing very difficultConsumer spending, less disposable income mixerBehaviour towards our product push aside everyone afford itFits well with work and leisure timesTechnologicalOur product is in a very competitive technological market i.esim cards, USB and mobilesWill be sold separate from the phone and will be sold in Phone shops such as Phones 4 u. To increase the range of where we sell the product we will also sell it in computer stores alongside mobiles phones. The internet is also an aspect in which we will sell the product.B randing and Labeling-The product will be branded as cheap and the name will be easy sim card and it will be label as go easy do easyPricing strategyhttp//marketingteacher.com/lesson-store/lesson-pricing.htmlPrice Skimming- Charge a high price because you product a substantial competitive advantage. However, the advantage is not sustainable. The high price tends to attract new competitors into the market, and the price inevitably falls due to increased supply. Manufacturers of digital watches used a skimming approach in the 1970s. Once other manufacturers were tempted into the market and the watches were produced at a lower unit cost, other marketing strategies and pricing approaches are implemented.Product Bundle pricing- here sellers combine several products in the same package. This also serves to move old stock. Videos and CDs are often sold using the bundle approach.Nokia n96 has memory card memory of 32 GB largest for phone (hold 7000 songs)Average price for 32 GBKingston USB r ange between 25 to 150 for qualityAverage selling price 30Boston matrixhttp//marketingteacher.com/lesson-store/lesson-boston-matrix.htmlWe are a problem child because These are products with a low share of a high egression market. They consume resources and generate little in return. They absorb most money as you attempt to increase market share.Hopefully become a whiz once we make a profit.The integrated production process starts with the artwork design, which is followed by the manufacturing of the card bodies, chip embedding, personalization, and the packaging and mailing of the cards.With GDs total fulfilment services, we handle the complete SIM supply chain on behalf of the network operator, i.e. every step from the transfer of the operators purchase order data to production to delivery.This process also covers GDs murder of the most original packaging variations, e.g. a combination of mobile phone positively charged marketing material plus voucher plus SIM card plus CD-ROM or such. This can also encompass conducting an inspection of the goods received as additional packaging components. Delivery can be made either directly to final customers or to stores.Network operators can access inventory information as well as order status online from GD. They can also completely integrate GDs total fulfilment services into the network operators existing materials management system. Promotion-To promote our product and to penetrate the market we will advertize it with different ways. For first 6 month magazine and newspaper, if we make a profit then look to then advertise on TV.Increase awareness in 70% of target market within 3months time period Enhance perception of superiority within 3 months time period. This is how the budget will be allocated to various fields to advertise.Advertising ObjectivesTo position product as user friendly.To strengthen image of product in consumers mind.To create continuity within campaign.To make out product by our competitors. Advertising will be done by various ways some of those are belowPrint layouts and copy radio set scriptsTelevision storyboardsTheme lines, art, package designs, illustrations, and so onBrochure or catalog layoutsOutdoor board designsAdvertising specialtiesSales promotion ideasInternet adsMarket Segmentations-Market will be segmented into 6 different groupsGroup 1 Group 2Age 25-45 Age 35-55 shake up Male Sex FemaleIncome 50,000 100,000 Income 75,000-150,000 educational activity College Graduate schooling AssociatesRace All Race CaucasianSocial categorise Upper Class Social Class swiftness classFamily Size 3-4 Family Size 4-5Geographical GeographicalGroup 3 Group 4Age 25-55 Age 35-55Sex Female Sex FemaleIncome 75,000 170,000 Income 15000 25000Education College Graduate Education Some CollegeRace All Race AllSocial Class Upper Class Social Class Middle ClassFamily Size 2-3 Family Size 4-5Geographical GeographicalProduct User 1st Time Buyer Product User Loyal to BrandLifestyle Th e safe Life Lifestyle Soccer MomGroup 5 Group 6Age 45-65 Age 35-55Sex Male Sex BothIncome50,000 100,000 Income 75,000 150,000Education Some Graduate School Education AssociateRace Caucasian Race African AmericanSocial Class Middle Class Social Class Upper ClassFamily Size 3-4 Family Size 4-5Target Market-Target market will be the people aged 25-45 and middle and upper class of society more business orientated people, who travel a lot and will need constant communication access.